Time stamped show notes:
[00:47] Introduction to his Jonathan David Lewis and his book.
[02:42] To be a great marketer or influencer you have to be empathetic
[03:29] Research – 7 factors of business growth: there is no difference between a group of survivors in a mountain and entrepreneurs. Both are responding to a predictable disruption.
[04:10] One of the key differences of those that are able to do well in hard circumstances and those who don’t, is your internal health as a team / the health of your relationships around you, which are built on empathy
[06:07] Our natural state when the pressure is up, is to hunker down and get scared
[6:19] Our predictable response to disruption is to go from fear to drift to inconsistency to savagery
[7:35] There is no morality at the top. When the pressure is on, we turn against each other, even though it’s not productive and it’s the worst thing that can happen.
[7:55] People need to collaborate with each other, instead of turning against each other to deal with disruption better.
[08:32] Nothing of merit was ever achieved alone
[08:44] Scarcity is real, but not as much as people think. We have the capacity to create overabundance.
[13:55] Success is self-lessness.
[14:11] Humility, the ability to listen is what’s helped the achievers in this world success
[15:02] People at their core are not selfless, they’re selfish. Working together takes work.
[15:38] The reason capitalism has created more wealth and abundance is because it is build on checks and balances, which is built on an understanding that we are selfish.
[19:05] Game theory – stag hunt. You both have to make the same choice to get the maximum points.
[19:48] People know that they will at least get something if they act selfishly, this leads to mediocrity.
[21:58] How to put an incentive in place: (1) give people a purpose – purpose puts you beyond yourself.
[25:44] (1) Admit, (2) submit, (3) commit.
[29:20] Identify purpose to get team to rally around the idea of “we”.
[29:45] Purpose is not enough, you have to focus.
[30:20] Ask: what does my customer need? How can I service my customer?
[30:32] Where purpose and focus overlap is where monetization occurs.
[35:56] Language determines how you think.
[37:56] If you want to take part in the making of the new world you need to learn how to persuade, sell an idea, etc.
[38:46] Business concepts: (1) Getting things done. Get weird. Get awkward.
[41:15] His business is built on having awkward conversations in the right way.
[43:10] He wants to be a blessing. Beginning with the people at his company.
Three key points:
Resources mentioned/Links:
Brand Versus Wild – Jonathan David Lewis book
Man’s Search for Meaning – Viktor Frankl book
Tribal Leadership – Dave Logan book
Getting Naked – Patrick Lencioni book
Last question:
Wants more honesty about his business and team because branding and marketing is commoditized. Wants to find the magic and not the logic in marketing. He needs perspective.Leave a review of his book. Contact him through Twitter and share your perspective.