Time stamped show notes:
[00:05] Introduction to Trevor Crane
[04:13] For people to have an emotional connection to you they need to know about your failures.
[04:33] What led him to where he is today
[05:54] He’s lost everything twice..
[06:18] Took him over 20 years to write his first book.
[06:30] He’s scared to do things but he’ll act in spite of it.
[06:42] His successes have come on the back of challenging circumstances.
[08:39] Today’s marketplace rewards authenticity, vulnerability, integrity and credibility more than any time before.
[14:37] As much as he owns Tony’s books he’s never read them.
[18:09] One of the most lucrative things you can do with a book is give it away. The worst thing you can do with your book is sell it.
[19:26] The book is bait. It’s the beginning, not the end.
[32:20] The best time to put your book out is right now.
[32:28] Need to have a shift of priorities
[32:44] (1) He tells a story so that people know it’s possible. (2) Then he throws himself under the bus and shares about his challenges. (3) You need to get some help.
[40:56] He asks people about salespeople. People always reply in a negative way.
[42:14] Sales is one of the greatest forms of love you can give another human.
[46:54] Influence is a tool. What’s important is how you use the tool.
Three key points:
Resources mentioned:
Tony Robbins
Trevor Crane’s book (free): www.trevorcrane.biz
Last Question:
Write your book. Get his free to books. He wants to connect with you (follow each other on social media) Leave a review on Amazon if you like his stuff. if you don't, send him a private message.